Served as marketing focal point for the group and EF English First team in the assigned area. Liaise between EF Central marketing team and EF English First team to facilitate knowledge, understanding, and implementation of national marketing tools – in that capacity, frequent business travels within Indonesia are required. Lead and educate the EF English First team on marketing objectives, activities, goals, and resources. Developing and maintaining school partnerships. Consult and coach EF English First team to enhance marketing effectiveness by creating an integrated marketing program rooted in strategic planning with measurable goals that deliver on business objectives. Develop strong working relationships with the EF English First team and become a vital strategic advisor to their center’s business. Equip the EF English First team with the knowledge and tools they need to guide their marketing strategies and measure results correctly. Empower the EF English First team within the group with the knowledge and skills to properly manage their local agencies, ensuring good communication, collaboration, and delivery of results. Develop and deliver data-driven recommendations that drive continuous improvement and fast change. Review local creative and marketing activities to ensure compliance with EF English First brand standards. Develop and align strategic marketing plan across the group's EF English First centers. Direct EF English First team to create marketing strategies that improve customer retention and drive new referrals to deliver long-term, sustainable student growth. Lead and participate in group business reviews and meetings.

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