Own the relationship with retail customers and work closely with our distributors to execute the retail plan: Owns process, governance, and communication for the retail commercial plan and results Develop and grow relationships across buyers at retailers to build the Impossible business. Work with our distributors, and business partners to support the business. Define and implement account launch plans to drive sales, including initial trial, and meet both retailer and company expectations. Understand customer business needs, and build short and long-term strategies to drive mutually helpful results. Drive targets for distribution, planogram/visibility via perfect store Manage the retail promotional strategy Manage the trade spend budgets, promotion plans and improve customer profitability Implement activities with the MarComms team including but not limited to: shopper marketing, digital/social media & influencer campaigns, growing awareness and sell-through with target demographics, and planning & deploying demos/sampling events Be accountable for the retail forecast & performance across customers Review customer performance & profitability Define the annual bottom-up customer/channel plan to meet the targets Customer/channel review: monitor KPIs Develop Impossible Foods’ sales reporting capabilities, with a particular focus on the retail grocery business including owning KPI dashboards and performing critical sales data analytics Sales & marketing planning briefings and business reviews

Hong Kong