Deskripsi Pekerjaan

Define trade activity to support the sales team in achieving the sales objective efficiently. Mapping the market investment needs based on internal and external data analysis. Assist in developing trade marketing strategies and plans that align with the company's overall marketing and sales objectives. Ensuring the channel margin improvement through effective and efficiency trade investment. Lead in planning and executing in store merchandising and promotional activities. Ensure brand visibility, product placement and the effectiveness of in store marketing materials. Develop and execute trade promotion programs to drive sales and meet sales targets. Analyze the effectiveness of promotions and recommend improvements. Collect and analyze market data, competitor activities, and consumer trends to identify opportunities and threats. Provide insights to support trade marketing decision making. Analyze customer segmentation, behavior and preferences to inform targeted marketing and sales efforts. Assess product performance and recommend adjustments or product development based on data insights. Manage the trade marketing budget, tracking expenses, and ensuring cost effective use of resources. Prepare reports on trade marketing performance, sales metrics, and ROI of trade marketing initiatives. Provide recommendations for adjustments and improvements. Stay informed aboit market trends, competitor activities, and customer preferences to make informed decisions and provide the insight and learning based on robust internal and external data analysis. Streamline and improve sales processes to increase efficiency and productivity.