Deskripsi Pekerjaan

- Conduct market research to identify and predict customer trends - Analyze brand positioning & consumer insights, monitor competitors, and refine strategic initiatives - Translate brand elements into plans & go-to-market strategies - Establish performance specs, pricing parameters, and market applications - Track & analyze KPIs to evaluate brand activation effectiveness - Oversee ATL & BTL marketing and advertising activities - Manage new product launches and brand campaigns - Supervise advertising, product design, social media, and branding consistency - Monitor distribution channels & consumer responses - Create reports on marketing campaign performance - Handle communication with media, agencies, and external stakeholders