Deskripsi Pekerjaan

Create and implement brand communication concepts for product SKUs in line with bar launch programs. Refine and optimize existing brand communication concepts to ensure consistency and effectiveness. Conduct market research and analyze consumer insights to support communication strategies. Provide innovative proposals and creative ideas aligned with individual expertise and business needs. Collaborate with cross-functional teams (marketing, sales, design, R&D) to ensure smooth execution of initiatives. Monitor campaign performance and provide recommendations for continuous improvement.