Deskripsi Pekerjaan

Develop and execute sales strategies to achieve annual revenue, profit, and market share targets for Hong Kong (and potentially Macau). Lead performance across all key channels: Modern Trade, Traditional Trade, Convenience Stores, E-commerce, Foodservice/HoReCa, and emerging channels. Manage and grow relationships with major key accounts and distributors; negotiate trade terms, promotions, and partnerships to maximize visibility and sell-through. Build, mentor, and develop a high-performing sales team, setting clear KPIs and fostering a culture of accountability and excellence. Oversee pricing, promotional planning, trade spend optimization, forecasting, and commercial ROI. Monitor market trends, competitor activities, and consumer behavior to provide strategic insights for business planning and product launches. Collaborate closely with Marketing, Supply Chain, Finance, and Operations teams to ensure seamless execution and alignment. Drive excellent in-store execution, merchandising standards, and distributor performance.