At Pioneer Pancing, we prioritize the importance of our partners’ needs. We constantly strive to provide quality fishing tackle by understanding, customizing and personalizing our products accordingly in order to meet the needs of our partners and their respective markets. We are passionate about developing new, exciting products. That is why our Product Development team is always on the move to keep-up with the latest technologies and aesthetic design in the industry. With our dedication & transparency in business, Pioneer Pancing has captured a populous of partnerships in the region and will continue to strive. OUR VISION To be the South East Asian market leader in fishing tackle distribution. It is indeed a tough and challenging goal, but we believe that it is achievable with our diligence and strong determination attitude. OUR MISSION To provide our partners and customers with quality fishing tackle that is priced competitively. OUR VALUES Sincerity, Integrity, Perseverance and Willingness to innovate.