The Big Bad Wolf Books was launched in Kuala Lumpur, Malaysia, in 2009, as the brainchild of BookXcess' founders, Andrew Yap and Jacqueline Ng. The primary mission is to cultivate reading habits, increase English literacy worldwide and build a new generation of readers, by making books more affordable and accessible, to EVERYONE. Known as the World's Biggest Book Sale, the Sale is a global reading advocacy initiative that aims to encourage people of all ages to discover the joys of reading and inspire them to pursue their dreams and, importantly, empower them with the knowledge to realise them. We believe that the more knowledge that one gain, the better-equipped a person is to meet today’s competitive world's exacting demands. Since its inception, the Big Bad Wolf Books Sale has evolved tremendously, going global and touring 34 cities in 13 countries including Malaysia, such as Cambodia, Hong Kong, Indonesia, Myanmar, Pakistan, the Philippines, Sri Lanka, South Korea, Singapore, Thailand, Taiwan, and the United Arab Emirates. [Since 2020, the Big Bad Wolf Online Book Sale has been successfully launched in 10 countries, including Malaysia] The Big Bad Wolf Book Sale specialises in providing the widest selection of English books at discounts that are as high as 90%, allowing customers to take a chance on new authors and genres they might never have read before. The Sale offers a wide variety of genres ranging from science-fiction and thrillers to literature, business, cookbooks, art and design, to children’s books, including many other sought-after books, to suit and accommodate everyone ‘s needs. For intrepid readers, no two visits to the Big Bad Wolf Book Sale are ever the same! In the words of our founders, the Big Bad Wolf Books’ mission will always be “to empower people to gain knowledge and promote the reading habit and certainly, the joy of reading”. “Our Mission … ~ Changing the World, One Book at a Time ~ We want to make books accessible and affordable for everyone and advocate the idea that reading books can change people’s lives and inspire them to dream big. To Create. To Inspire. To Empower.” Andrew Yap & Jacqueline Ng Founders of Big Bad Wolf Books